The design debut of SANA – a fully wooden modular set for home exercise – is the flagship product of BeOak's GYM line, embodying the vision of our extensive brand revival project. This project includes a comprehensive revitalization of the brand, from digitalization and deepening of online sales, international expansion, implementation of a new production management system, to the transformation of communication and visual identity.
A holistic approach to home and life is one of our core values. With a 360° vision of the household, we strive for a comprehensive concept of living where individual pieces of furniture serve as intelligent everyday objects that seamlessly integrate into all aspects of personal lifestyle. BeOak's GYM product line represents an entirely new segment of applied design for the home, born from the need to incorporate movement into daily life - a natural part of the human experience.
"With our GYM line, we wanted to enable people to engage in healthy movement at home, which is becoming increasingly important in the age of hybrid work, when we don't always have time to visit the gym. SANA is not just an exercise tool, but also a stylish piece of furniture that motivates movement in every free moment. Our products are designed to become a full-fledged part of the home and help improve lifestyle. We believe that everyone can experience what it's like to feel good in their body and in the space where they live,"
A number of experts contributed to the development of the exercise set. One of them is PhDr. Kryštof Kuba, Ph.D., a certified physiotherapist and consultant from the McKenzie Clinic in Kladno:
"My effort and dedication to this project stem from a desire to motivate people to invest time in functional movement, which should be varied and accessible. The oak pull-up bar is, to me, an aesthetically pleasing element that should inspire people to start moving in their home or work environment,"
In collaboration with him, a series of exercises was developed as part of the product's creation, aimed at preventing decreased mobility and the consequences of sedentary work.
"If the concept behind this accessible home exercise system – designed to bring simple, everyday movement into the home – can relieve hundreds of people from back, lower spine, or shoulder pain, then I’ll be satisfied. It's enough for someone to walk by, feel compelled to touch that beautiful piece of wood, hang on it, and stretch."
Our GYM line for home exercise serves those seeking a well-being sanctuary for their tired body and scattered mind. The heart of the product line is the SANA wall-mounted pull-up bar with a support board, designed for relaxation, stretching, and strengthening the entire body. The exclamation mark symbol subtly embedded in its shape metaphorically encourages one to pause and break free from the routine and obligations that confront us daily.
Beyond versatility and functionality, the SANA collection presents an elegant design element celebrating the natural beauty of solid oak. The designer behind the SANA collection is Slovak designer Tomáš Král, based in Lausanne. His work, influenced by Swiss-quality craftsmanship, reflects an attention to detail and a curiosity toward the material and its possibilities. The curved lines of these home exercise accessories directly reference the JURO collection, introduced in 2018 and honored with the BIG SEE Product Design Award 2024. Together, both collections offer visual coherence and encourage playful combinations.
All modules and elements of the set feature a refined construction, where beneath the perfectly polished oak exterior lies an iron backbone, ensuring the product's high load-bearing capacity and safety. The design is enhanced with magnets, allowing the pull-up bars in the basic set to attach to the support board when not in use. This ensures that only a sleek wooden object is visible on the wall, blending harmoniously and compactly into any space.
The SANA exercise set consists of the wall-mounted pull-up bar, SANA WallBar, with a support board, and two modular pull-up bars, SANA Basic Bars. The full set also includes additional bars, SANA Standard/Large Bar, and a bench, SANA Bench, which can be purchased separately.
The set is suitable for any room and represents an ideal interior accessory, for example, for a home office.
“Customer feedback within this new segment is an especially valuable asset for us. Based on it, we adjust the products to meet their needs, ensuring the highest standards of user experience. This will also be the case with the SANA set, where we are open to individual insights and wishes from end users, which we aim to reflect in further development,”
